Petite ladies have been after us for a while to make clothes they can look sexy in without a visit to the tailor. So in our quest to make sure women of all shapes can wear Ref (and look damn good doing it) we're launching a new collection that is made exclusively for women who are about 5'4 (162 cm) and under.


It's called The Don't Call Me Cute Collection because, well, you're not cute. Children and koala bears are cute. You're hot.

The collection is everything you love about Reformation, keeping the same aesthetics and super sustainable practices - it's just a bit shorter.

The collection launches February 23rd, in-store and online.

#DONTCALLMECUTE