The Lingerie Collection

Hot brains
Reformation is a female-founded company with a leadership team consisting of 80% women, who are on a mission to make the world more sustainable. So for our new lingerie collection we wanted to highlight some like-minded women who we look up to.

In today’s culture, our self worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.
Rachel is the Founder & CEO of Swipe Out Hunger. The organization is the leading nonprofit in addressing hunger amongst college students, and Rachel’s work has been recognized by The Obama Administration, The New York Times and landed her on Forbes’ 30 Under 30 list.
Daisy is a postdoctoral research fellow in Beth Stevens’ lab at Boston Children’s Hospital and Harvard Medical School, focusing on neurodevelopment, cellular identity and the cell-to-cell interactions that contribute to neurodegenerative diseases. You know, just simple, basic stuff.
Jamie is an entertainment attorney based in Los Angeles. She specializes in music and fashion law, represents recording artists, creatives and fashion brands. A regular day can include anything from recording deals, to album clearances, to multimillion dollar endorsement deals. So, not very regular.

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