Dear everyone,

I am resigning as CEO effective immediately. It has been one of the greatest honors of my life to build Reformation alongside such a passionate and talented group of individuals. Reformation has played a pivotal role in transforming our industry to be more sustainable, ethical and honest. I will always be proud of the company we built together.

Over the past few years it has become clear to me that I am not the right person to lead a business of Reformation’s size and scope. On a personal note, I have long struggled with the public facing nature of my role and with managing our team. It is time for a change.

I want to thank our entire team and all of our customers and fans. It has been an incredible journey and a true gift to lead Reformation from a small store in the Lower East Side to a company that became far bigger than myself. I am so excited to watch Reformation continue to grow on our path to bring sustainable fashion to everyone.

xx Yael

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