When you visit our site, we collect information from you in order to contact you, fulfill your orders and conduct research to improve our site and services. We may also use the information you provide to follow up with you or contact you about offers or products you may find interesting.
We collect two types of information from visitors of our website: personally identifiable information and non-personally identifiable information.
Personally identifiable information includes contact information (name, email address, shipping address, etc.) and financial information (credit card number, expiration date, etc.). We use this information to fulfill your orders, for billing purposes and to contact you in the event we are having trouble completing your order. In any event, we reserve the right to use your email address and any other personally identifiable information that you provide to us to respond to you and send you marketing materials for our own products and services. We will not share your information with outside parties who wish to market other products and services to you.
Non-personally identifiable information includes tracking technology like cookies or pixel tags, which let us track the actions of visitors on our website. They tell us things like the name of your internet service provider, the IP address of the computer you are using, the type of browser software and operating system that you use, the date and time you access our website, the website address, if any, from which you linked directly to our website, the website address, if any, to which you travel from our website, your home page customization preferences and other similar traffic-related information. This information helps us improve our website and the products, services, applications, content and features that we provide through our website. We do not use non-personally identifiable information in any way to create or maintain a personal profile of you or collect personally identifiable information from you.
You may elect not to receive emails from us. If you did not opt out of our email program, we will use your email address to send you emails which may interest you. Emails will likely contain information regarding our products or offerings. To unsubscribe from these emails, please email firstname.lastname@example.org and we’ll take care of it for you.
If we sell all or any part of our business or sell or transfer all or a material part of our assets or are otherwise involved in a merger or other transfer or disposition of any part our business, we reserve the right to access, transfer or disclose any and all information that we collect from our website’s visitors, or that we otherwise collect in connection with the website, to the party or parties involved in the transaction as part of that transaction.
You may request to access and update your personally identifiable information by sending us an e-mail at email@example.com. We will attempt to provide you with reasonable access to any personally identifiable information you have provided to us within 30 days at no cost. If access cannot be provided within that timeframe, we will provide you with a date by which the information will be provided. If for some reason access is denied, we will provide an explanation as to why access has been denied.
Advertisements displayed to you on our site and elsewhere on the internet may be customized to your interests and preferences, based on information learned about you as you use our websites and the Web in general. If you do not want to participate in this, please visit http://www.networkadvertising.org/managing/opt_out.asp to opt-out.
LYMI Inc. (d.b.a. The Reformation) might also display targeted advertising based on personal information about users. Although LYMI Inc. does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a targeted advertisement meet the targeting criteria used to display the ad (for example, users in the Northwestern United States who like designer jeans). Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems.
Effective Date: March 2, 2012