Call us Monday - Friday 7am - 7pm PST

855 756 0560

Or email us anytime love@thereformation.com

Reformation Beach House

Stores hamptons

Our new pop-up opened Memorial Day Weekend in East Hampton. Come by, say hi and maybe pick up something to wear to all those summer bbqs.

45 Main Street
East Hampton, NY 11937

Sun - Thu: 10am - 6pm
Fri - Sat: 10am - 7pm

Reformation LES

Stores les

The Lower East Side was home to our first New York City location in May 2010. We've been in our current space since 2012.

156 Ludlow Street
New York, NY 10002

Mon - Sat: 12pm - 8pm
Sun: 12pm - 7pm

Reformation Melrose

Stores melrose

Our new Melrose location is here! It has all of our new stuff. If you're more into old stuff, check out our vintage store down the street - Reformation Vintage.

8000 Melrose Avenue
Los Angeles, CA 90046

Mon - Sat: 11am - 7pm
Sun: 11am - 6pm

Reformation Vintage

Stores melrose vintage

Meet our first ever vintage shop. It's actually our original Melrose shop but we changed it. This is where you can find one-of-a-kind vintage pieces - so no new stuff, only old stuff.

8253 Melrose Avenue
Los Angeles, CA 90046

Mon - Sat: 11am - 7pm
Sun: 11am - 6pm

Reformation Platform

Stores platform

We’re now open for business at Platform in Culver City, CA. It's our first tech store in LA - fancy touch screens included.

8810 Washington Blvd, Suite 102
Culver City, CA 90232

Mon - Sun: 11am - 7pm

Reformation San Francisco

Stores sf

Our fourth location is now open on Valencia, complete with fancy new touch screens.

914 Valencia Street
San Francisco, CA 94110

Sun - Thurs: 12pm - 7pm
Fri - Sat: 11am - 7pm

Reformation SoHo

Stores soho

Our flagship store, Reformation SoHo opened in September 2012 on Howard Street.

23 Howard Street
New York, New York 10013

Mon - Sat: 11am - 8pm
Sun: 11am - 7pm