Thirsty

In the US alone we buy 450 million pairs of jeans every year. On average each one of those pairs takes about 1,500 gallons of water to make. Pretty messed up, if you ask us. That's why we decided to make a better jean. The average Ref jean only uses 180 gallons of water - that's 88% less than a typical pair. Not very thirsty.

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Let’s go

​That cute ass airbnb isn’t going to book itself, but The Weekend Trip Collection is here.

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You look good together

New matchy stuff from Ref Jeans is here.

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Come over

We're at Devon Lee Carlon's place, trying on the new collection.

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Don't call me cute

Goodbye tailor, hello new Reformation Petites Collection. Clothes made for your 5'2 and under self.

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The Wedding Collection

Perfect for brides, bridesmaids and those blessed with wedding invites.

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