Earth Day 2016

While most of us tend to think we can’t individually make that big of a difference, we happen to have the data to prove that, hell yes, we can. In the past year, your purchases at Reformation saved 250 million gallons of water - a number that will surpass 1 billion next year. And that’s all thanks to you. To celebrate, we’re launching the new super sustainable Earth Day Collection.

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Delicate f*cking flowers

Our new floral collection was shot in Paris by the fantastique Pictoresq. They’re a team of creatives who only use their “Enfants Terribles” - creative Parisian girls - as models. This story features artist Jan Scott and French litterature student Angèle, on the hunt for flowers.

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The Outdoor Lingerie Collection

Being able to go straight from bed to work to the club is something that’s always been important to us. So we thought we should find a socially acceptable way to wear our underthings out. Therefore our new collection consists of lingerie-inspired pieces like sexy slip dresses. The world is your bedroom.

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That feeling

When you find the perfect vintage dress that actually fits. Reformation began as a small shop that reconstructed one of a kind vintage pieces – mostly dresses. Because we’re sentimental af sometimes, we created a new collection of dresses inspired by the early days.

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Keep that effortless thing going

A 10 piece tee collection, that save more than 900 gallons of water. Each.

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Eco Rib

The 90s called - they want their bodysuit back.

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