The NYE Collection

A new year is just around the corner and as usual that means you have to make a list of resolutions and become a better person overnight. But what if you didn’t? What if you just, you know, stayed the same, kept doing your thing, practicing your version of “self-care”, maybe work out a few times? Because we think you’re doing fucking great.

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Don't call me cute

Goodbye tailor, hello new Reformation Petites Collection. Clothes made for your 5'2 and under self.

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Not just another pretty dress

Reformation is a female-founded company on a mission of making choices everyday that are smarter for the environment. So for our new Holiday Collection, we decided to highlight some of the leading ladies who wear Ref, and make a big impact in the world in their own way. In industries notorious for under-representing the ladies, these women are amazingly successful, certified badasses.

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Reformation Jeans - Nothing gets us hotter than saving water

My biggest dream is to bring sustainable fashion to everyone. This year, we decided to tackle the worst polluting type of clothing - denim - and create more affordable pieces to reach more people. So we mashed it together and voila – Reformation Jeans. 450 million pairs of jeans are sold in the US each year. To make fabric for one pair, 1,500 gallons of water is needed. Oh and don’t forget water waste from dyeing and washing, which uses 1.3 million tons of chemicals and puts polluted water back in the environment. To combat this, we made jeans from deadstock and super sustainable fabrics. On average one Ref Jean saves 1,468 gallons of water compared to a conventional pair. We already purchase offsets to bring our water footprint to 0, but for Ref Jeans we launched The Wet Program - for every jean you buy, we will clean a thousand gallons of water with the help of BEF and the National Forest Foundation. xx Yael

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The Wedding Collection

Perfect for brides, bridesmaids and those blessed with wedding invites.

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True Romance

Give yourself some flowers and compliments in the new collection

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