This Show Never Happened

Fashion shows are
a lot–the average
collection takes
12-18 months to
actually show up in
your closet.

We make stuff really
fast, and we don’t
make a lot of it.

So you get clothes you
want today instead of
in a year, they won't go
out of style tomorrow,
and you’ll probably be
the only one wearing
them.

Ref does things
differently, and not
only because we’re
quick. We get to
know our customer–
AKA you–through
geeky data.

It lets us make stuff we
know you want exactly
when you want it. We
like making you happy,
and we also like when
our stuff sells out.

Because when there’s a
proven demand we end up
with less waste and way
more time to get smart
about the sustainable
details–like better
materials, packaging, and
supply chain.