Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.
Most fashion is designed 12-18 months before it’s released, but at Ref a sketch can becomes a dress in about a month. We’re designing and making what you want to wear right now. We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits. Our main range is fit on multiple women that are between 5′6 and 5′10. We also launched a petites collection designed for ladies 5′2 and under, an extended sizes collection going up to size 22, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).
Fabric is the magic
We make our pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing. As we grow, our goal is to push harder to create more sustainable fabric options.
We think Tencel™ is the holy grail of fibers for fabrics. Made by Austrian company Lenzing, Tencel™ Lyocell is a semi-synthetic fiber with properties almost identical to cotton. It’s part of the Rayon family, made from renewable wood materials.
Tencel™ is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of Tencel™ fiber. Cotton needs at least five times as much land—plus, it must be good quality farmland. Tencel™ production is done without the use of pesticides or insecticides (unlike its dirty cousin, cotton).
While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into Tencel™ fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton.
Tencel™ has a closed loop production process, meaning over 99% of the non-toxic solvent is recycled and pushed back into the system instead of being flushed out as wastewater. And don’t just take our word for it: Tencel™ fibers are certified by the European eco-label Oeko Tex 100 as containing low levels of manufacturing chemicals and biproducts.
To get deep into it, check out more info from Lenzing.