Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly. Most fashion is designed 12–18 months before it’s released, but at Ref a sketch can becomes a dress in about a month. We’re designing and making what you want to wear right now. We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits. Our main range is fit on multiple women that are between 5’6 and 5’10. We also launched a petites collection designed for ladies 5’2 and under, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).
Fabric is the magic
We make our pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing. As we grow, our goal is to push harder to create more sustainable fabric options.
We think Tencel is the holy grail of fabrics. Made by Austrian company Lenzing, Tencel is a semi-synthetic fiber with properties almost identical to cotton. It’s part of the Rayon family, made from renewable plant materials.
The majority of our woven fabric is made of viscose, another man-made fiber made from renewable plant material. While extracting natural fibers is both energy and chemical-intensive, we are working toward ensuring the production and weaving processes meet our social and environmental standards.
Deadstock & Vintage
Close to 15% of our products are made out of “deadstock” fabrics. Textiles make up almost 6% of the trash entering U.S. landfills every year. We buy old, leftover, and over-ordered fabric from other designers and fabric warehouses. This allows us to reuse and divert these materials from the landfill and into your closet. It looks better than it sounds.
About 2–5% of our stuff is made out of vintage clothing. We buy vintage pieces from wholesalers across the US to repurpose into new pieces. This includes bulk vintage denim, cashmere and other materials that we refashion and include in our collections. We also source lots of one-of-a-kind stuff for our stores. Remanufactured clothing can save more than 13,000 pounds of CO2 emissions a year. Also, it’s super cute.