Our stuff


Our stuff

Design

Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly. Most fashion is designed 12–18 months before it’s released, but at Ref a sketch can becomes a dress in about a month. We’re designing and making what you want to wear right now. We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits. Our main range is fit on multiple women that are between 5’6 and 5’10. We also launched a petites collection designed for ladies 5’2 and under, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).

Fabric is the magic

We make our pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing. As we grow, our goal is to push harder to create more sustainable fabric options.

Tencel®

We think Tencel is the holy grail of fabrics. Made by Austrian company Lenzing, Tencel is a semi-synthetic fiber with properties almost identical to cotton. It’s part of the Rayon family, made from renewable plant materials.

Tencel is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of Tencel fiber. Cotton needs at least five times as much land—plus, it must be good quality farmland. Tencel production is done without the use of pesticides or insecticides (unlike its dirty cousin, cotton).
While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into Tencel fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton.
Tencel has a closed loop production process, meaning over 99% of the non-toxic solvent is recycled and pushed back into the system instead of being flushed out as wastewater. And don’t just take our word for it: Tencel fibers are  certified by the European eco-label Oeko Tex 100 as containing low levels of manufacturing chemicals and byproducts.
To get deep into it, check out more info from Lenzing.



Viscose

The majority of our woven fabric is made of viscose, another man-made fiber made from renewable plant material. While extracting natural fibers is both energy and chemical-intensive, we are working toward ensuring the production and weaving processes meet our social and environmental standards.

Modal®

Similar to Tencel and viscose, Modal® is also a wood based fiber. Modal is processed from sustainably managed beechwood forests widely found in northern and central Europe. For a given plot of land, fiber yield of beechwood trees is 2 times higher than from cotton plants. Plus, trees require less fertilizers!

Recover®

Recover® yarns are made from old clothes and fabric waste. Once this textile waste is recovered, it is cut, shred and spun into new yarn. In 2016, Recover upcycled over 2.8 million kg of the textile waste. At Ref, we use Recover yarns for some our jeans and tees.  Not only are Recover yarns upcycled, they are also free of hazardous substances, and do not release harmful chemicals into the local environment during manufacturing.




Deadstock & Vintage

Close to 15% of our products are made out of “deadstock” fabrics. Textiles make up almost 6% of the trash entering U.S. landfills every year. We buy old, leftover, and over-ordered fabric from other designers and fabric warehouses. This allows us to reuse and divert these materials from the landfill and into your closet. It looks better than it sounds.

 About 2–5% of our stuff is made out of vintage clothing. We buy vintage pieces from wholesalers across the US to repurpose into new pieces. This includes bulk vintage denim, cashmere and other materials that we refashion and include in our collections. We also source lots of one-of-a-kind stuff for our stores. Remanufactured clothing can save more than 13,000 pounds of CO2 emissions a year. Also, it’s super cute.

Top of Page