Wash smart

Wash smart
Good news: up to two-thirds of clothes’ carbon footprint occurs after you take it home. That’s incredible because a lot of all the nasty stuff in the fashion industry is in your hands to fix. The extra good news is that it’s not even hard stuff to do. Here are some easy ways to make a difference.

Only wash as needed

Not only will you save water and detergent, your clothes will last way longer. Next time you don’t do laundry in a while, you’re not being lazy you’re just being a super good person.

Skip the dryer

Line drying your clothes for just six months out of the year can eliminate up to 700 pounds of greenhouse gases annually. That’s the same energy as driving a Prius 1,800 miles, which is a super long road trip. Also hanging your clothes to dry looks super chic and Italian.

Keep it cold

When you do the wash, set your washer to “cold” to save energy and help your clothes live a little longer (heat can break fibers down). Also, switching from hot water to cold or warm can help prevent 500 lbs of CO2 from entering the atmosphere every year. That’s the same energy as a 30-minute blow dry twice a week for a year. Pass the round brush.

Spot cleaner

If it’s only dirty in one teeny place, exercise that spot cleaner.


Consider bagging and putting it in the freezer for a day or two - this will kill bacteria and odors, keep your jeans in better shape and is just a chill way to do laundry that your science teacher would have loved.
Green dry cleaning

Some professional cleaners now offer green dry cleaning that use water as the primary solvent. This type of cleaning can substantially reduce toxicity and CO2 emissions associated with garment care.

The primary chemical solvent used in dry-cleaning, perchloroethylene (or perc), is a toxic chemical capable of causing liver damage and respiratory failure. Yikes. It can also lead to groundwater contamination and air pollution. So even if your cleaners advertises as “green” or “organic,” be sure to ask if they use perc, hydrocarbons, or D-5 cleaners, and be sure to avoid the toxic stuff. Just say no to perc. Check out our garment care guide for truly green cleaners near our stores.
Donate & Recycle

According to the Environmental Protection Agency, Americans throw away 68 pounds of clothing and textiles per person, per year. That’s almost enough to meet most airlines’ overweight baggage fee. Americans also donate or recycle less than 15% of clothing and shoes, though nearly all of it could be recycled or reused. Let’s get on this.


There are donation centers pretty much everywhere. Try your local Goodwill, Salvation Army, American Red Cross or Dress For Success (a non-profit organization that provides interview suits and career development for low-income women).


We throw away so much mostly because our garbage cans are way closer than the nearest recycling center. That's why we’ve launched RefRecycling. It's the easiest way for you to recycle all those clothes you probably shouldn't wear again. You can print a RefRecycling shipping label from your online account. Then, simply slap that on the box your stuff came in (or any other box), fill it up with whatever you want to recycle, have it picked up at your door, and we'll do the rest. You can login to your Reformation profile and log the label number to track your shipments and see where your old stuff is going, and the positive environmental impact you made. So that you know your old clothes are in good hands, we've teamed up with CR. They'll sort your clothes to either be responsibly reused or recycled. Login to your Reformation account, and check out the RefRecycling dashboard to get started.

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