Good news: up to two-thirds of clothes’ carbon footprint occurs after you take it home. That’s incredible because a lot of all the nasty stuff in the fashion industry is in your hands to fix. The extra good news is that it’s not even hard stuff to do. Here are some easy ways to make a difference.
Only wash as needed
Not only will you save water and detergent, your clothes will last way longer. Next time you don’t do laundry in a while, you’re not being lazy you’re just being a super good person.
Skip the dryer
Line drying your clothes for just six months out of the year can eliminate up to 700 pounds of greenhouse gases annually. That’s the same energy as driving a Prius 1,800 miles, which is a super long road trip. Also hanging your clothes to dry looks super chic and Italian.
Keep it cold
When you do the wash, set your washer to “cold” to save energy and help your clothes live a little longer (heat can break fibers down). Also, switching from hot water to cold or warm can help prevent 500 lbs of CO2 from entering the atmosphere every year. That’s the same energy as a 30-minute blow dry twice a week for a year. Pass the round brush.
If it’s only dirty in one teeny place, exercise that spot cleaner.
Consider bagging and putting it in the freezer for a day or two - this will kill bacteria and odors, keep your jeans in better shape and is just a chill way to do laundry that your science teacher would have loved.
Sustaining your shoes
The first step to making your shoes last is proper care. Before wearing them for the first time, we recommend spraying your shoes with an eco-friendly spray (like Jak Magic Spray) that will protect them from things like water, oil, and dust. Be sure to reapply the spray every few months. When storing your shoes, it is best to keep them in a cool, dry environment. Also, polishing your leather shoes works well to keep them looking practically new. Check out our FAQs for additional shoe care information.
Hand wash synthetics
The bad news is when you wash anything made from synthetics—even recycled stuff—tiny bits of plastic called microfibers are shed, which is leading to plastic pollution of our waterways. The good news is clothes will shed fewer microfibers if you gently hand wash them in cold water--including your swim! You can also use a GuppyFriend bag to capture microfibers when you hand or machine wash your stuff. You can now buy a GuppyFriend bag on our website.
Green dry cleaning
Some professional cleaners now offer green dry cleaning that use water as the primary solvent. This type of cleaning can substantially reduce toxicity and CO2 emissions associated with garment care.
The primary chemical solvent used in dry-cleaning, perchloroethylene (or perc), is a toxic chemical capable of causing liver damage and respiratory failure. Yikes. It can also lead to groundwater contamination and air pollution. So even if your cleaners advertises as “green” or “organic,” be sure to ask if they use perc, hydrocarbons, or D-5 cleaners, and be sure to avoid the toxic stuff. Just say no to perc. Check out our garment care guide for truly green cleaners near our stores.
Fashion today is based on a take-make-dispose model that is very wasteful and polluting. We actually have enough clothing and textiles in existence today to meet our annual demand globally. Circularity eliminates the concept of waste and reuses + recycles materials back into the fashion system. The average American throws away 68 pounds of clothing + textiles a year. That's almost enough to meet most airlines' overweight baggage fee. Americans also donate or recycle less than 15% of clothing and shoes, though nearly all of it could be recycled or reused. That's why we signed the 2020 Circular Fashion System Commitment with the goal of recirculating 500,000 garments in the next five years. We've been working on a handful of projects to incorporate circularity in all steps of the value chain.
Reformation × THREDUP
Together we'll clean out your closet and you'll earn some well-deserved Ref Credit (win-win!). Let's give your old clothes a second chance at romance. Learn more about Thredup.
There are donation centers pretty much everywhere. Try your local Goodwill, Salvation Army, American Red Cross or Dress For Success (a non-profit organization that provides interview suits and career development for low-income women).