Timeline

Ref through the years


2009

January


Reformation is born. We start by retailoring vintage clothing in the back of our first store in Los Angeles and quickly expand into making our own new stuff with a mission of bringing sustainable fashion to everyone. We’ve grown a lot since then, but still keep sustainability at the core of everything we do.





2013

March


We go online, bringing Ref clothes worldwide.



October


We open the doors to our sustainable factory in downtown Los Angeles.





2014

April


Our debut Bridal line drops, making weddings a little more sustainable and a lot cuter.



2015

April


We start offsetting the company’s entire footprint and introduce RefScale to track the environmental footprint of our products.



2017

April


We make our environmental progress public with our first ever Sustainability Report, and we’ve published them on a regular basis ever since. Check out our most recent updates here.



October


We start making Ref Jeans, our water-saving denim made with organic, regenerative, and recycled cotton blends.



December


Retail X, our high-tech retail concept, launches. It brings the best of Ref’s e-commerce experience to our in-person stores with fancy features like magic wardrobes and customizable lighting. Basically the Clueless closet IRL.



2019

July


Ref goes global with our first international store in Toronto, followed by London in September.

We team up with Permira to help scale our mission to bring sustainable fashion to everyone.



2020

March


We partner with the city of Los Angeles to make masks for essential workers during the COVID-19 pandemic and donate over 300,000 masks to hospitals, shelters, and nonprofits.



November


We get even more serious about reducing our carbon footprint and commit to becoming Climate Positive by 2025. This means investing in solutions that remove more greenhouse gasses than we emit, driving climate action throughout our supply chain, and making our roadmap public so others can do it, too.



2021

March


We partner with the city of Los Angeles to make masks for essential workers during the COVID-19 pandemic and donate over 300,000 masks to hospitals, shelters, and nonprofits.



April


Our stuff has been 100% carbon-neutral since 2015, but we finally make it official with a fancy certification from the Change Climate Project.

We start making really cute, completely recyclable shoes with traceable materials in Brazil. 



2022

March


RefRecycling, our textile-to-textile recycling program powered by SuperCircle, launches. This takes us one step closer to becoming a circular fashion business.



2023

April


We help you keep your sh*t together with the launch of Ref Bags, our luxurious, recyclable handbag assortment manufactured sustainably in Europe.



May


We take our sustainability work to the next level with a new commitment to be Circular by 2030. This means we will create products with as close to zero virgin materials as possible, ensure every product is recyclable, and reduce waste everywhere we can.



June


We open our new NYC flagship at 62 Greene Street in SoHo.



August


Our 40th store opens in Charleston, South Carolina. Check out our other locations around the world here.



October


We create a special capsule collection in partnership with New York City Ballet in honor of the Company’s 75th anniversary.



2009

January


Reformation is born. We start by retailoring vintage clothing in the back of our first store in Los Angeles and quickly expand into making our own new stuff with a mission of bringing sustainable fashion to everyone. We’ve grown a lot since then, but still keep sustainability at the core of everything we do.


2013

March


We go online, bringing Ref clothes worldwide.



October


We open the doors to our sustainable factory in downtown Los Angeles.


2014

April


Our debut Bridal line drops, making weddings a little more sustainable and a lot cuter.


2015

April


We start offsetting the company’s entire footprint and introduce RefScale to track the environmental footprint of our products.


2017

April


We make our environmental progress public with our first ever Sustainability Report, and we’ve published them on a regular basis ever since. Check out our most recent updates here.



October


We start making Ref Jeans, our water-saving denim made with organic, regenerative, and recycled cotton blends.



December


Retail X, our high-tech retail concept, launches. It brings the best of Ref’s e-commerce experience to our in-person stores with fancy features like magic wardrobes and customizable lighting. Basically the Clueless closet IRL.


2019

July


Ref goes global with our first international store in Toronto, followed by London in September.

We team up with Permira to help scale our mission to bring sustainable fashion to everyone.


2020

March


We partner with the city of Los Angeles to make masks for essential workers during the COVID-19 pandemic and donate over 300,000 masks to hospitals, shelters, and nonprofits.



November


We get even more serious about reducing our carbon footprint and commit to becoming Climate Positive by 2025. This means investing in solutions that remove more greenhouse gasses than we emit, driving climate action throughout our supply chain, and making our roadmap public so others can do it, too.


2021

April


Our stuff has been 100% carbon-neutral since 2015, but we finally make it official with a fancy certification from the Change Climate Project.

We start making really cute, completely recyclable shoes with traceable materials in Brazil. 


2022

March


RefRecycling, our textile-to-textile recycling program powered by SuperCircle, launches. This takes us one step closer to becoming a circular fashion business.


2023

April


We help you keep your sh*t together with the launch of Ref Bags, our luxurious, recyclable handbag assortment manufactured sustainably in Europe.


May


We take our sustainability work to the next level with a new commitment to be Circular by 2030. This means we will create products with as close to zero virgin materials as possible, ensure every product is recyclable, and reduce waste everywhere we can.



June


We open our new NYC flagship at 62 Greene Street in SoHo.



August


Our 40th store opens in Charleston, South Carolina. Check out our other locations around the world here.



October


We create a special capsule collection in partnership with New York City Ballet in honor of the Company’s 75th anniversary.